Tbilisi City Guide

Tucked along Georgia’s Black Sea coast, the small yet vibrant region of Guria invites travelers to discover a blend of nature, culture, and traditions. Often overshadowed by its larger neighbors, Guria has a unique charm, showcasing everything from coastal villages and tea plantations to ancient monasteries and local festivities. For those seeking a blend of seaside relaxation, mountain adventure, and cultural immersion, Guria is a hidden gem well worth exploring.
A Blend of Coastline and Mountains
Ureki Beach and Magnetic Sands
One of Guria’s coastal highlights is Ureki Beach, famous for its magnetic black sands, which are believed to have therapeutic properties. Popular with families and those seeking natural wellness treatments, Ureki’s calm waters and unique sands offer a distinctly different experience from other Georgian beaches. The soft black sands, rich in magnetite, are said to benefit circulation and help alleviate joint pain, making this beach a wellness destination with a touch of the exotic.
The Mountains of Guria
Beyond the coast, Guria’s lush, green mountains offer breathtaking scenery and opportunities for hiking and exploring Georgian highlands. The region’s diverse flora and fauna make it a haven for nature lovers. Mount Gomi - Gomismta, known for its beautiful cloud-covered landscapes, has recently become a favorite spot for photographers and those looking to experience traditional mountain life. In summer, the mountain is awash in wildflowers, while in winter, it offers a peaceful, snow-covered retreat.
Tea Culture and Plantation Tours
Guria is Georgia’s tea heartland, with a history of tea production dating back to the 19th century. Once renowned for producing some of the finest tea in the Soviet Union, the tea industry in Guria is making a comeback. Visitors can visit Ozurgeti Municipality to learn about the traditional methods of tea production and sample unique local brews. Small tea producers and family-run plantations dot the region, offering tastings and insights into this lesser-known aspect of Georgian agriculture.
Historic Sites and Spiritual Retreats
Shekvetili Dendrological Park
For a blend of natural beauty and man-made wonder, Shekvetili Dendrological Park is a must-visit. This massive botanical park houses ancient trees transplanted from across the country, along with a variety of exotic species. It’s an immersive natural escape, perfect for a peaceful stroll among towering trees and scenic lakes.
Jumati and Shemokmedi Monasteries
The spiritual heart of Guria is found in its centuries-old monasteries, with the Jumati and Shemokmedi Monasteries standing out for their history and architectural beauty. Perched on hilltops, these ancient monasteries date back to the Middle Ages and house valuable religious icons and frescoes. The views from Jumati Monastery, especially, provide an incredible panorama of the Gurian landscape, merging history with the region’s natural beauty.
A Taste of Gurian Cuisine
Gurian cuisine is distinctive, known for its savory, earthy flavors and unique takes on traditional Georgian dishes. One of the region’s signature dishes is Gurian pie, or “Guruli Gvezeli,” - filled with cheese and boiled eggs—a holiday staple during New Year’s celebrations. Another must-try is Gurian chicken in tarragon sauce, where locally raised chicken is cooked in a rich, aromatic tarragon gravy. The food here reflects Guria’s agricultural roots, with fresh ingredients sourced from the surrounding lands.
Local Festivals and Unique Traditions
Gurians are known for their love of music, especially polyphonic singing, which is an essential part of the region’s identity. The Gurian polyphonic songs are lively and complex, blending multiple voices in a tradition that dates back centuries. Every year, local festivals celebrate Gurian culture through song, dance, and traditional games.
Warmth, Tradition, and Adventure Await
While it may be one of Georgia’s smaller regions, Guria offers a diverse array of experiences that showcase the heart of Georgian culture, from its magnetic coastline to mountain hideaways. With its historic sites, rich food traditions, and welcoming locals, Guria is a destination where visitors can relax, explore, and experience Georgia’s deep-rooted heritage in a way that few other places can offer. Whether you’re sipping tea at a plantation, savoring a Gurian pie, or watching the sunset over the Black Sea, Guria promises an authentic and memorable experience.